Brighton Sharbino on talent marketing: building brand ambassador programs, talent rosters, celebrity and creator deals, usage rights and creator commerce.
Brighton Sharbino on beauty content production: concepts, casting, creative briefs, low-fi and high-fi assets, usage rights, editing and measuring results.
Brighton Sharbino on brand partnership strategy: cultural relevance, shareable concepts, negotiation, launch moments, IRL activations and measuring results
Brighton Sharbino, Partner at Symbols PR and creator with a 2.5M+ community, on influencer marketing, creator partnerships, PR and experiential activations.